Would you rather have a large number of acquaintances whom you sort of know, or a handful of true blue best friends? While on a surface level a large number of acquaintances may appear impressive, a smaller handful of best friends will provide you with far more support and encouragement.
Imagine the Following Scenario…
Need an example? Reflect for a moment on the following scenario…You started a new job about four months ago and you are attending the first big holiday soiree with your fellow coworkers. You’ve quickly grown quite close with two of your coworkers and are merely at acquaintance-level of association with the others. About halfway into the event your boss selects you to retrieve additional wine bottles from an upstairs storage closet. Lucky you.
You are making your way back down the stairs, wine in hand, when you stumble and proceed to fall head over foot down the staircase. You end up sprawled out at the base of the staircase – dazed, bruised, and covered in wine. In this situation, who do you think will offer a hand to help you up? Your two close friends, or your acquaintances who are already slowly inching away in an attempt to distance themselves from your embarrassment?
Here at TrafficForMe.com, we will be your best friend too. Oh, we’ll still laugh – we are human after all and falling is funny – but we’ll extend a hand to help you back onto your feet.
So, How Does this Apply to Lead Generation?
How does this apply to leads and traffic generation, you ask? When examining the value of your traffic you should consider whether your leads are acquaintances or best friends. True opt-in leads are like best friends in that they are far more likely to stick with you for the long term, providing consistent support to help your business grow and flourish.
The Importance of the Opt-In
Emails and newsletters can get a bad rap, especially if the prospective leads who receive these items feel like you did not obtain their consent to contact them. By using an opt-in procedure when generating leads you can take action to guard against building a bad reputation. Additionally, since opt-in procedures require prospective leads to purposefully sign up to receive your content, you can be more confident that any calls to action that you deploy will be viewed by your target audience.
When offering opt-in content, you should follow three key guidelines:
- Only contact potential leads who have given you consent to do so.
- Send content that specifically references your lead. Avoid sending generic content that makes it appear that you simply placed your lead’s name in a pre-existing template.
- Always offer a way to unsubscribe. (Also, make sure that your email recipients can actually find this unsubscribe option. This means no size 2 text or impossible to read font selection).
Get by with a Little Help from Your Friends
At TrafficForMe.com we understand that you want something more than a bunch of acquaintances from your lead generation efforts. You want true friends who look forward to receiving your content, instead of sending your new messages directly to their spam filters. We go above and beyond any other company when it comes to generating quality leads. Order some traffic today and you can see for yourself.
Sources
https://princesslifeivities.files.wordpress.com/2014/11/img_4138.jpg?w=604
http://s190.photobucket.com/user/royone_bucket/media/Fark%20comments/downstairs3etsn1.gif.html
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