Email marketing is still one of the best ways to make money online. Build your list of subscribers and send them emails.
That makes it sound a lot easier then it is.
How often do you email:?
What do you send in your messages?
How do you format them?
The truth is that you have to decide what works for you, your audience, and your business.
Once you decide, it’s as simple as following whatever decision you make.
This post is going to go over the 3 most common strategies along with benefits and deficits for each one.
The Daily Promo
This is by far the most standard strategy for most of our customers. You send a single email (at least one) every single day.
Unless you promised a daily promotion when you got people to sign up for your list, you can expect a large amount of unsubscribes.
To make this strategy truly work, you’ll need to be focusing on feeding in new leads to your email list on a daily basis.
Where is the value here?
Well, that comes with strategic marketing and solid storytelling abilities.
You can teach AND promote every day and email marketers that follow that strategy can create a loyal following that can’t wait to be sold to again.
This strategy works in any market if applied properly.
If all you’re sending are blatant promotions that hold no value for the reader, you’re going to have a hard time getting people to stick around.
This strategy works if you want to treat your email list as a majority of your business.
The Staggered Promo
This was the strategy I ran with my own list. I emailed roughly every other day and attempted to include relevant stories and valuable insights.
My personal preference was not to email on Sundays either.
However, I fell into a flow of promo after promo after promo and didn’t deliver enough value, which made my email list dwindle quickly.
To make this one work, you still have to include value in your messages.
If your audience believes that you always have their best interest at heart, more of them will stick around for your next series of emails.
This strategy is nice if you don’t want to have to sit down and write a new email every single day.
The Weekly Newsletter
The weekly newsletter is what you see in most niche markets. My local grocery stores all send out their weekly specials via email at the same time every single week.
These emails usually consist of a lot of information. Generally, there are helpful links, notices about new products or promotions, and a content piece of some kind.
While this doesn’t take as much time to manage, it can be difficult to run a promotion if you’re not able to mail more than once a week.
Which of these is right for you?
That’s going to depend on what your email list means to you and your business.
Is it the core of your business or does it exist to support a few extra sales here and there?
Do you want to email every day or less often?
Is your market filled with frequent launches or is a barren landscape?
Answer those questions and you’ll know the answer.
Leave a Reply