Depending on who you’re learning from, you may be getting guidance on how to use Facebook and other social websites to acquire new leads and sales.
The problem with the guidance people are giving is that it doesn’t work. If it does work, it won’t work for long.
In this post, we’re going to laugh at the bad ideas and I’ll give you an alternative strategy to replace each one with.
Quotating Others
Generally, quoting someone else means that you’re not worth listening to. There may be a huge amount of value in what that person said, but it’s not coming from you. It’s coming from them.
To develop real authority, find quotes you like and come up with something original from it.
“Insanity: doing the same thing over and over again and expecting different results.” ~ Unknown
Posting that alone does nothing for you.
Instead, saying something like “It’s not hard to prove your insanity. All you have to do is stay in that awful relationship and complain about your crappy job while doing nothing to change either of them.”
Apply the quote to something people can relate to today. The most common quotes that go around social media are from 50 – 200 years ago.
Lame “Go” And “Comment” Posts
“Comment your favorite color and why? Go!”
“What was your favorite cartoon as a kid? Comment below!”
“Put the third pic in your phone below as a comment. GO!”
Lame.
This is an attempt to get Facebook to falsely apply some added reach to your personal account. It’s silly and anyone you’d want to be your customer isn’t going to fall for it.
While it will extend your reach a bit, wouldn’t it be better to ask something that is relevant to your business and have real conversations?
If you look at the example above, you’ll see an example of what will get the right people commenting and liking your posts. Be witty. Be charming. Attract good people by showcasing how awesome you are.
You may get less people commenting. The commenters you get will be better prospects. These are the people you’ll want to do business with.
Friendathon Spamming
I have no idea who came up with this, but it’s ugly and doesn’t work.
Here’s the process:
- Add at least 100 friends per day.
- As soon as you get added, send them an offer via messenger.
It’s really simple. It’s also annoying and upsets people.
It’s just bad business.
Like this:
I wasn’t even friends with this guy, but all I had to do was look in my message requests for 10 seconds to find it. It’s incredibly common and it’s sad.
Think of social media as a party. If you meet someone new, do you instantly throw an offer in their face? Of course not. You’d end up ignored by everyone else at the party if you behaved like this.
Real relationships come from putting in a little effort to find a connection between you and your prospect. Make sure they are actually in a place where your product helps them.
First, comment on their posts. Not lame things like “Yes!”, “Amen”, or “You Rock!”. Those kinds of comments are only for people you know well, not someone you’ve just met. Reply with well thought out statements that add to the conversation.
After talking via their posts for a few weeks, pay attention to any issues they’re having or talking about. If you can help, reach out privately and offer to help.
Only after you help them should you discuss a potential sale of your product.
Qualify By Commenting
“Want me to show you how I made a Bajillion dollars in 9 seconds by clicking my mouse twice? Comment, “I’m brainless” below and I’ll send you a video that shows you everything”.
The saddest part about this is that it works.
The first time.
To make this work well, you have to have built up relationships with your friends and followers. If you do that, you can use the method above and it will work.
The problem is when someone goes on a “Friendathon”, adds a few hundred friends, then posts something like this.
They’ll get a few comments, make a sale or two, then they have to start over and do it again.
It’s a HUGE amount of work for very little response.
I’ve found much greater successes by simply talking about how my customers are doing or when they tag me and rave about how much my help as done for their business.
Be incredible at what you do, then the sales will chase you.
This has nothing to do with this part, but I like it and you will to:
There is an easier way to generate sales.
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