Get More Sales From Your Emails

Emails are money. 💵

Inboxes are overflowing and people get distracted easily. So, how do you make an email that transforms a reader into a buyer? Let’s break it down.

Get to Know Your Avatar:

• • Figure out who you’re talking to. What do they like? What pisses them off? Invade their minds.
  • Don’t talk the way you talk, talk the way THEY talk.
  • Make a fictional character (buyer personas) that represents your favorite customer.  List stuff that may seem small.  Go into extra detail.  Name them.

Clickworthy Subject Lines:

• • Your emails can’t convert if they don’t get opened.  Your subject has to convince them it’s worth it to read your message.
  • Keep it short but juicy. Use Emojis. Use their name.
  • Keep things interesting by avoiding repeating your subjects from other emails. Don’t expect tricks to work more than once.
  • Try this for huge open rates:  NAME or Hey, NAME.

Interests and Audience:

• • Separate your email list. If you can, tag anyone who clicks on links of specific topics to break your list into smaller pieces by interest.
  • Make your content fun and entertaining.  If they read it, they’ll stick around.
  • Use images if you send HTML emails.
  • Test everything.  Do what works again. And again.

CTAs That Make Them Click:

• • CTAs guide your readers on what to do next.
  • Be clear and to the point. Tell them why they should click.
  • Test out different CTAs to see what works best.

Mobile Magic:

• • More people are checking emails on the go. Make sure your emails look good on mobile.
  • Go for designs that look good on any device.
  • Big fonts, short content, and clear CTAs help a ton on smaller screens.

These are the tips we see as most valuable.  Did we miss anything that matters?  Leave a comment and let’s discuss!