Retargeting: Hidden List Mastery

Next Level Retargeting Strategy

In this previous post, we shared with you some of the basics with Retargeting and why you should be using it.

If you setup a retargeting campaign with a budget of $5 per day, you’d be way ahead of most of your competitors.

Basic retargeting is just a small piece of advanced automated marketing you can implement in your business.

The options below can have your marketing automatically reacting and adjusting to what your prospects do.

Step 1:  Sequential Retargeting

It would be silly to think the only place you can send someone with retargeting is back to the page they left.

There is an advanced strategy called “sequential retargeting” that can boost profits dramatically.

Once you have someone on your “invisible list”, you aren’t limited by what you advertise to them.

For example, if they visited your website that shows you they’re interested in a specific type of product.

Here are 3 options you can use to make more from your retargeting list:

1. Whether they buy yours or not, you can line up a series of ads that show them similar products that they would be interested in through an affiliate link.
2. You could create a new landing page to specifically address any objections that a prospect who has seen your primary sales process may have had with the hope that you can convert them into a sale.
3. You could drive someone to a special piece of content designed to help a visitor see how valuable your product is at solving a specific problem they’re facing.

You aren’t limited to just the options above.

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Think about what you can advertise to someone interested in the products you sell.

I promise you’ll be pleasantly surprised by the results.

Step 2:  Your Evolving Site:  Custom Messaging Based On Specific Actions

There is a way for you to have your website display different information to a visitor based on whether they’ve been to your website before (and a bunch of other things).

How effective do you think it will be to display a special coupon or unique message to someone who has already visited your website?

You can. If you use WordPress, it’s very easy to do.

You’ll need a plugin called Visitor Logic Pro.

The only way to do this before would have been to clone a page and add the unique messaging.  That would be messy and confusing.

With this plugin, setup the conditions, post a special “short code” and the custom messaging will display on the pages you add it to.

Sequential marketing like this allows you to create an experience that will be memorable for your visitors and get more of them to buy.

Do more than post a generic “Welcome back” if you can.

A special discount may be all the visitor needs to stop browsing and buy.

1. This can display any kind of content.  If you’re using video to sell, you can add a new introduction for viewers that have seen your regular version.
2. You can switch graphics to display a new, custom message.
3. You can also display custom text.

While this applies to standard text, it should also be used to replace any ads they’ve already seen. 

You can even set it up to know if they’re on your email list and display an ad instead of your optin form based on that.

Combining this with retargeting gives you the ability to create a sequential marketing experience that will create a better experience for your customers and get them to buy more.

Step 3:  Revolutionary Messaging:  Smart Autoresponders

What happens when you send the right email to the wrong customer?

They get frustrated.

If you do it enough, they’ll unsubscribe.

Autoresponders let us create sequences that make sales without additional effort other than writing them.

Create a sequence of emails, then tell the autoresponder service when to send them.  Once that’s done, sales come in.

The only issue with this is when you’re emailing a customer with a recommendation to buy something they already bought.

To avoid this, you need an autoresponder service with automation rules that you can setup to stop it.

The first service to provide this was Infusionsoft.  While this ability is amazing, Infusionsoft comes with many negatives and a high price.

Recently, less expensive options have become popular in either Active Campaign, Drip, or Sendlane.

You gain the ability to move around people on your list based on rules you set.

This is generally done via tagging and you can tag things as simple as purchases or go as far as applying a tag when someone clicks a link in an email you send.

The easiest way to make this work is to create your series of emails based upon a prospect and their journey.  Create special mini-series for those that purchase your products to help them use the products they bought.  Setup a rule to move that customer off of the prospect list and onto the customer list.

For the new customer list, you’ll want to promote whatever next step they can take after they go through your product consumption sequence.

Go through your original email series and add the messages that still apply to the new sequence to ensure your customer has every chance to buy what you’ve got for sale.

Is This A Complete System?

There are plenty of extra things you can add, but these 3 steps can increase your profits from the same amount of traffic without an unreasonable level of time to get them working for you.

As always, our traffic can help you test your systems and get to building that invisible list.