Email Vs. Text – 5 Reasons To Use SMS Marketing

Whether we’re ready for it or not, a majority of our audience is carrying around a computer in their pocket.  In fact, phones have taken over as the main device that people use to access the internet.

The GSMA (a global association that tracks trends in mobile usage and computing) announced that they expect over 75% of the world population to be using mobile devices by the year 2020 and last year over 4.8 billion people owned one.

Availability

Nearly everyone has a smart phone.

Pew Research Center discovered that 91% of Americans had a text enabled cell phone.

Text messaging is built in functionality in every phone created in the last decade.

Not only is it built into the phone automatically, it’s something we’re all used to using.

Proximity is a big factor, too.  I’m willing to bet that if you’re not already viewing this on your phone, it’s within reach right now.

Speed

SMS messages are received immediately when they’re sent.  Depending on the amount of emails being sent, it can take anywhere from a few minutes to a few hours for a server to send them all.

Instantaneous delivery means you can use a more timely message and focus on exactly what a prospect or customer is doing at that moment.

98% of text messages are opened and read within 2 minutes.

What does your open rate look like for your email list?  I’m willing to bet that it’s nowhere near 98%

More importantly over a 24 hour period, the read rate nears 100%.

SMS marketing gets immediate attention and it’s easier to generate an instant response.

Shorter Messages = Less Writing

Instead of a long story, lead-in, and numerous calls to action, SMS marketing doesn’t need to be much more than a clear headline with a link.

Holding someone’s attention has gotten harder as the world has gotten an increase in the amount of things demanding attention.  This takes advantage of that fact.

Most of us don’t send a summary of our emails for those that don’t want to read the whole thing.  With an SMS message, that’s all you’re going to send.

Less Time Required

If you’re as busy as the rest of us, you have to set aside time to go through your email.  That time is necessary to give the messages the attention they require.  You need time to reply to the ones that need replies.

A text message takes a second or two to read and respond.  As long as the page you’re sending them to is mobile friendly, it would only take a moment or two to sign up to an email list or even make a purchase.

The relevant data is generally saved in our phones in a way that’s a few clicks.  We don’t have the same automation on a computer.

SMS marketing requires very little time invested, which makes it easier to get prospects to take action.

Do you see why SMS provides us an advantage as marketers?  While it’s not a replacement for email, it is definitely something we must pay attention to.

Here at TrafficForMe, we can deliver SMS clicks for half of the price of email.

It’s as fast & easy as email, but half the price.

Our SMS Publishers operate just like our Email Publishers. These lists are all targeted to a specific interest, 100% permission based opt-ins, and you only pay for clean, unique visitors to your landing page.