3 Special Emails To Boost Sales In Any Promotion

With a few special emails, you can add extra sales to any promotion you run.  I’m not referring to the ones you would normally send, those are:

1. The Introduction:  This is where you show your subscribers the problems this product solves and explain a little about why they’ll want it.
2. The Benefits:  This is where you focus on the product’s ability to solve a specific problem your subscribers have.
3. The Scarcity Play:  This could also be called “The Close”.  This is where you inject whatever scarcity you can.  If the product doesn’t have it, you can inject some by only making a special bonus available for a limited amount of time.  Scarcity will always boost sales.

These 3 emails are used in addition to the ones above to increase the amount of sales you get out of your promotion.

The Tease

The tease is designed to alert your subscribers that something special is coming.  It should look something like this:

“Hey NAME,

I wanted to drop you a brief note today to let you know that I have something special coming to your inbox tomorrow.

It’s going to help you INSERT PROBLEM IT SOLVES.

To your success,

Your Name”

What this does is set the expectation that a solution is inbound to one of their primary problems.

As long as the offer fits your audience, it should increase your open rate and click-through on the link you send when you begin the promotion.

The Extra Ones

The idea behind this tweak is to add some extra emails to your promotion.  This is generally referred to as a “Crush Campaign” and it was named by Omar Martin.  A customer of his broke down his process in a blog post, you can find it here.

The idea is to send one email on day one, 2 emails on day two, and 3 emails on day three.

The easiest way to do it is to focus on a piece of the set of benefits in each email for the first two days while the final day is focused on scarcity and when the offer or promotion ends.

The Curiosity Play

This one is super simple, but really works as long as your subscribers trust you and you don’t use it every time you run a promotion.

It goes like this:

“Hey NAME,

I couldn’t believe it when I saw it, but it’s legit.

You’ve got to see this. <—- Link goes here.

To your success,

YOUR NAME”

It works really well when combined with the teaser email I showed you above.

When you’re ready for a bigger list, we’ll be happy to help with that.