Blog

There are good promos and there are bad promos. If you can avoid these 5 promo killers, your odds of success go way up.

You can’t always predict the way your audience will respond to something you promote, but if you do any of these things you can guarantee they won’t respond at all.

Bad Headlines

This one is an easy fix if you just use this post to get good ideas.

Your headline is the most important thing in any email (this would be your subject) or ad.

If you can grab the attention of your prospect, you should be able to get them to look closer at your ad.  If not, you’ve already failed.

Grab one of the headlines in our Ultimate Headline Swipe file and modify it to apply to your market.

Message To Market Match

Do you know who you’re targeting?  Understand their situation and the pain your product solves?

If not, stop what you’re doing and figure that out immediately.

If you think you know and your promo flops, this is one of the primary reasons that happens.

To figure out who your prospect is, look for social areas where you can take a closer look at who each member is.  Forums and Facebook groups are my favorite places to look.

Another possibility is to use Social Mention to see what people are talking about in your market on social media.

Wrong Audience

This is coming from a guy that tested list building offers to an SEO list (a HUGE mistake).

The worst thing you can do to your customers is recommend something that isn’t similar to what you sell normally.

Whether it’s a new product of yours or an affiliate promotion, if it’s not like what they bought, they’re going to be seriously annoyed that you wasted their time on something they shouldn’t expect from you.

Find parallel products to recommend to your existing audience.  If your new product is too different, create a new audience and offer them stuff they’ll want, too.

Deviation From The Plan

Do you plan out a promo before you start it?

I didn’t for many years.  I’d shoot off a series of seemingly unrelated messages trying to get people to click on the links in the emails I sent.

Sometimes it worked and many times, it didn’t.

When it failed, it wasn’t my customer’s fault.  It was mine.

Now, if I’m going to promote something, I spend a whole 15 minutes looking over the sales messaging to see how it solves the problems my people are dealing with.

I plan out how I’m going to space out the different emotional hot buttons over my promo period.

I do a simple outline for each email.

I change things up throughout the process to keep things fresh and surprise my people.

You should try doing it that way, too.

It can work to simply throw your promos out in the world, but they’ll work more often if you plan things out and follow the plan.

Thinking You’re Funny

You’re not.

We all have moments where our jokes land and everybody enjoys a good laugh.

The problem with an internet promo is that it’s usually missing pieces of the puzzle that would be necessary to make the joke funny.

If you’re typing, nobody hears the inflection you’d place on your words.  They can’t see your expressions.

I think I’m hysterical, but I’ve told bad jokes on my Facebook profile.  They don’t go over very well.

If you think you should include a little humor in your next promo, think again.

Leave it out and focus on how the offer solves the prospect’s problems instead.

Ready To Test?

We’re here to help with the traffic you need.

Depending on who you’re learning from, you may be getting guidance on how to use Facebook and other social websites to acquire new leads and sales.

The problem with the guidance people are giving is that it doesn’t work.  If it does work, it won’t work for long.

In this post, we’re going to laugh at the bad ideas and I’ll give you an alternative strategy to replace each one with.

Quotating Others

Generally, quoting someone else means that you’re not worth listening to.  There may be a huge amount of value in what that person said, but it’s not coming from you.  It’s coming from them.

To develop real authority, find quotes you like and come up with something original from it.

“Insanity: doing the same thing over and over again and expecting different results.” ~ Unknown

Posting that alone does nothing for you.

Instead, saying something like “It’s not hard to prove your insanity.  All you have to do is stay in that awful relationship and complain about your crappy job while doing nothing to change either of them.”

Apply the quote to something people can relate to today.  The most common quotes that go around social media are from 50 – 200 years ago.

Lame “Go” And “Comment” Posts

“Comment your favorite color and why?  Go!”

“What was your favorite cartoon as a kid?  Comment below!”

“Put the third pic in your phone below as a comment. GO!”

Lame.

This is an attempt to get Facebook to falsely apply some added reach to your personal account.  It’s silly and anyone you’d want to be your customer isn’t going to fall for it.

While it will extend your reach a bit, wouldn’t it be better to ask something that is relevant to your business and have real conversations?

If you look at the example above, you’ll see an example of what will get the right people commenting and liking your posts.  Be witty.  Be charming.  Attract good people by showcasing how awesome you are.

You may get less people commenting.  The commenters you get will be better prospects.  These are the people you’ll want to do business with.

Friendathon Spamming

I have no idea who came up with this, but it’s ugly and doesn’t work.

Here’s the process:

1. Add at least 100 friends per day.
2. As soon as you get added, send them an offer via messenger.

It’s really simple.  It’s also annoying and upsets people.

It’s just bad business.

Like this:

I wasn’t even friends with this guy, but all I had to do was look in my message requests for 10 seconds to find it.  It’s incredibly common and it’s sad.

Think of social media as a party.  If you meet someone new, do you instantly throw an offer in their face?  Of course not.  You’d end up ignored by everyone else at the party if you behaved like this.

Real relationships come from putting in a little effort to find a connection between you and your prospect.  Make sure they are actually in a place where your product helps them.

First, comment on their posts.  Not lame things like “Yes!”, “Amen”, or “You Rock!”.  Those kinds of comments are only for people you know well, not someone you’ve just met.  Reply with well thought out statements that add to the conversation.

After talking via their posts for a few weeks, pay attention to any issues they’re having or talking about.  If you can help, reach out privately and offer to help.

Only after you help them should you discuss a potential sale of your product.

Qualify By Commenting

“Want me to show you how I made a Bajillion dollars in 9 seconds by clicking my mouse twice?  Comment, “I’m brainless” below and I’ll send you a video that shows you everything”.

The saddest part about this is that it works. 

The first time.

To make this work well, you have to have built up relationships with your friends and followers.  If you do that, you can use the method above and it will work.

The problem is when someone goes on a “Friendathon”, adds a few hundred friends, then posts something like this.

They’ll get a few comments, make a sale or two, then they have to start over and do it again.

It’s a HUGE amount of work for very little response.

I’ve found much greater successes by simply talking about how my customers are doing or when they tag me and rave about how much my help as done for their business.

Be incredible at what you do, then the sales will chase you.

This has nothing to do with this part, but I like it and you will to:

There is an easier way to generate sales.

Buy traffic from us.  🙂

When we moved from Wisconsin to Florida nearly a decade ago, we knew the new risks we’d face.

We chose hurricanes over blizzards and knew the day would come where we would experience the difference between the two.

Sadly, that time came with the gigantic hurricane that just slowly rolled through Florida.

I just lived through Hurricane Irma.  It was scary, sweaty, and something I’ll never forget.

I was completely unable to work and if I’d been better prepared, that wouldn’t have been the case.

I’ve had power back for roughly 24 hours and wanted to explain the things that would have made it a far better experience for my family.

Follow these things so you don’t make the same mistakes I made when you face a situation like the one I just went through.

Get A Mobile Hotspot If Your Business Is 100% Internet Based.

I had one for many years, but felt silly for paying $50 per month for a few years.  I only used it twice.

Yet, I just went without power for 4 days and it would have given me the ability to get 1 or 2 hours worth of work in.

Instead, I used my trusted pen and paper to accomplish as much as possible while I was forced offline.

$600 per year is not a huge investment to ensure you can always work.

(Keep in mind that major disasters can knock over cellular towers and prevent you from using a hotspot)

Plan For Food For At Least 2 Weeks.

We spent a few hundred dollars on supplies.  Everything from flashlights, to batteries, and Pop Tarts.

If we hadn’t gotten power back quickly, we would have had to get to a grocery store to buy more food.  To understand why this is a problem, here is an image of what ALL grocery stores looked like for a few days following the hurricane:

You Need More Than What You Think You Need.

Yes, you’re going to want a metric ton of granola bars, as much canned food as you can shove into hidden corners, and more water than you will be able to carry.

It’s the things you haven’t thought of that will make the most impact on your ability to make it through a few days without power:

1. Battery powered lights – You’ll be surprised by how dark your house gets without all of the little lights electricity provides.  Buy a dozen battery powered lights.
2. Battery powered fans – If it’s hot outside, you’re going to want to be able to cool off.  Battery powered fans are difficult to find, but find them and buy at least one for every person in your house.
3. Large candles – If it’s hot outside, try not to use them.  If it’s cold, it’s a source of heat and light.
4. Spray bottles – Another way to cool down is to spray yourself with water.  It’s a lot less sticky than your sweat.
5. Multi-powered generator – The problem with disasters is that people freak out.  When they freak out, they run to get gas.  When the gas is gone, you won’t be able to turn on your generator.
6. A charcoal grill or an extra propane tank – You’re going to want hot food and drinkable water.  Your grill is about to become your best friend.

Your Car Is Your Only Source Of Electricity Until The Power Company Helps You.

The only thing that gave us the ability to keep our phones charged was the ability to charge them in the car.  If you don’t have the ability to do that right now, go buy whatever cords you need to be able to do it.

Don’t Wait Until You Need These Things.

We started preparing as soon as the weather guy mentioned a hurricane, but we should have had most of the things we needed before that happened.

Get as much water and supplies as you can comfortably store and hold onto it.  You may never need it, but you’ll be grateful if you’ve got it.

At TrafficForMe, we want to see you succeed in all things.  The more you prepare for the worst, the easier it is to enjoy the good times.

I wasn’t born an advertiser and odds are you weren’t either.

In fact, I’m a “reformed” SEO guy.  Most SEO guys never get into advertising because they believe Google will give them all the traffic they need.  When I discovered how silly I was for believing that, I decided to start playing around with advertising.

Initially, I thought I was a huge failure.  Every time I set aside some money and played around with ads, I failed miserably.  The entire budget would disappear, then I’d avoid it for a few months.

In time, I created a few winning campaigns and gained a bit of confidence.  One campaign took in nearly $10,0000 for $7 via Facebook™ (I’d tell you how, but you can’t do it anymore).

Eventually, I got good enough with advertising to be confident about it.  Then, a client asked me to run their advertising.  Right now, I have one client where we’re turning every dollar spent on ads into $45 in sales.

I decided to explain the rules I follow as an advertiser because they will guide you towards being able to use advertising effectively in any business you decide to build.

Below is what I call the “Advertising Manifesto”.  Once you complete reading it, you’ll understand why.

I will always be testing.

If you’re spending money on traffic, you have to actively test as many things as you can.

If you’re driving people to a landing page, test different headlines or offers.

If you’re buying email traffic, test variations on your emails and different lists.

If you’re advertising on Facebook™, test different images, audiences, and ads.

Why does this matter?  It matters because the single best thing you can do is to let your traffic show you what will make them pull their credit cards out.

If you’re not, you could be costing yourself hundreds or thousands of dollars.

Don’t be a dumbass.  Test.

I will capture as much data as I can.

I was seriously surprised recently to find that the primary thing all of my client’s traffic had in common is that they were jobless.  It’s not a market I would have thought would have that as a qualifier.

Now that I know that, I can refine my targeting to ensure even more return on our ads.

Discovering this detail was as simple as looking through their analytics.

Data is the primary thing an advertiser needs to see success with their ads.

Knowing more about your audience allows you to enhance your targeting.

Finding what keywords buyers used to find you can provide new keywords to post ads for in Google Adwords™.

Seeing what images will convert in your ads allows you to find more like the ones that are converting.

Google will hide most of your data, so finding another tracking service will help you refine your advertising and create more profits.

I will focus on warm traffic first.

I recently wrote an entire post on how to increase the odds of success on Facebook Ads™ and the focus was to advertise to warm traffic before you dive in and start selecting interests to target.

This is the order to focus on:

1. Retargeting your website traffic.
2. Creating custom audiences out of your email list and customers.
3. Finally, building Lookalike audiences from your email list and customers.

Once you have proven ads for those 3 things, you’ll be more than prepared to start testing interests that should want to buy your products and services.

Test your ads on warm traffic first, then you can comfortably start with colder traffic.

Know going in that your ads will require more detail when you’re targeting people that have no idea who you are.

I will budget sensibly.

When I first started, I threw my entire budget at whatever advertising I attempted to run.  I also failed over and over again until I figured out that wasn’t going to work.

Just because you have $10,000 you can use for advertising doesn’t mean you should be spending it all on day one.

Go in slow.  Start at the minimum and see if you can drive any sales.  

If you see you’re profiting with a tiny budget, start increasing it.  Slowly.

Watch your data and see if your conversion rate sticks as you raise your budget.

If it doesn’t, go back and make adjustments until it does.

I will diversify every chance I get.

Most advertisers start with either Facebook™ or email traffic.  With Facebook™, you can get traffic very cheaply if you target well and your ad converts.  With email traffic, it’s as simple as writing up an email and finding someone willing to send it to their list for money.

While it’s super easy to mess up with Facebook ads, the potential for low cost traffic is too attractive to ignore.

With email traffic, it’s as simple as paying for the traffic and watching to see how well your landing page converts.

Yet, there is so much more out there.  Google Adwords™, Banner ads, Sponsored posts on social media, joint venture deals, small advertising networks like Reddit and PlentyofFish, and many others.

Once you have converting ads, it only makes sense to move those ads onto other networks.

What do you think would happen if your favorite email provider disappeared?

What would you do if Facebook tripled your cost-per-click?

Having alternative networks that you’re already using ensures that you won’t have to scramble to create the traffic you need for your business to continue producing sales and profit.

 I will look for reviews on independent networks and sellers

If you’ve ever been robbed by a traffic seller, you understand why this is such a big deal.

As you troll through a long forum thread or Google search to find new traffic sources, you fall upon the greatest deal you’ve ever seen.

After clicking the buy button, you send whatever information they ask for and you wait.

And wait.

And wait.

That seller has disappeared and your money is gone.

Sometimes you can get it back.  Other times, you get absolutely scammed and they disappear with your money.

If you’re lucky, you can do a quick Google search on a business or person’s name and find other people they’ve ripped off.  If you find that, obviously stay as far away from that seller as you can and never give them any of your money.

I will respect my prospects.

This could be simplified into “don’t be a jerk”.

Misleading advertising will produce clicks, but it will not produce sales.

It will upset people.

It will cause haters to search for a way to let the world know that you’re dishonest.

It will cost you large amounts of money.

Just don’t do it.

Be realistic and honest in your ads.

I will obey all rules of the platforms I advertise on.

Every single advertising platform has rules and people whose sole job it is to ensure they’re followed.

Don’t try sneaky tricks to get around rules.  They do exist, but they’ll just end up getting your account banned.  Banned accounts can’t pay for traffic.

While you will sometimes find rules that are annoying and silly, consider them part of preparing for getting the traffic you need.

Honestly, having something like a privacy policy in place will help you convert more of your traffic into sales anyway.  Even some of the silly rules will help you make more money.

I know that I can’t fail.

In advertising, there is nothing that qualifies as a failure.

Everything that you try that doesn’t work will steer you towards the direction that will.

Every time you choose a bad audience, it helps you avoid other similar ones.

Every ad that dies a flaming death shows you what not to do in your next one.

It’s always just a test.

Once you’ve gotten a few losses under your belt, you’ll be able to do better, smarter advertising.

Now that you’ve gone through the rules, do you have anything you’d add?  If so, leave a comment below!

 

 

 

Advertising is scary.

What if you waste your budget and get no sales?

What if you’re buying traffic from a scumbag who’s going to take off with your money?

What if you set things up wrong and waste a ton of time?

The gigantic benefit of buying traffic from Google™ and Facebook™™ are that they wouldn’t knowingly rob you.  Your tiny little budget isn’t worth it for them to create bad publicity.

If you follow these 3 steps and start out small, the odds of you failing with your ads are much smaller than if you went all-in on day one.

Try this out and let us know how it goes for you in the comments.

Step 1:  Retargeting

We’ve talked a lot about retargeting on this blog (here and here), but this is by far the easiest advertising you’ll ever do.

This works because you’re targeting people that have already found your website.

The key to making this work is to ensure you set up your audience properly (it’s the part most people fail miserably).

When setting up your audience, make sure you remove anyone that has already signed up for your base level offer.  You do this by telling Facebook™ that anyone that sees your “thank you page” isn’t to see the ad.

All you need to do is provide them with the URL of your page and they’ll make sure that person doesn’t see your retargeting campaign.

If you really want to get advanced with it, target that audience with ads to your next offer.  Make sure you do the same thing here and remove anyone that’s seen the “thank you page” for that offer.

Next, do it for any other offers in your sales sequence.

Try to avoid the standard “Come Back For What You Didn’t Take The First Time” ads.  They’ve been done to death and won’t generate as good of a response as an ad that focuses on what your products will provide as benefits.

Step 2:  Your Current Audience

Facebook™ allows you to upload a list of customers and advertise to them.  This allows you to generate sales anytime you want.

The internet has grown to a point that every extra “touch” you can get with a customer will increase the amount of sales you can produce.

Facebook™ ads are simply another way for you to reach your customers and invade their space.

Once they bought from you, they’ve effectively given you permission to target them.

Again, the key is to separate each audience and attempt to advertise the next thing they should buy.

Use the right URL strings to separate people that have bought offer #1 and haven’t bought offer #2 from the people that have opted in, but haven’t bought offer #1.

Focus your ads on the problems your product solves and you should see a positive ROI.

Step 3: Target New Customers Via Your Current Ones

I keep ads pretty straight forward when Retargeting or advertising to an active customer base.

These ads need more benefit focused details because the traffic has gone from warm to cold.

When trying to reach new customers, you’ll have better luck if you give them as much relevant detail as you can.

By creating a “lookalike” audience, Facebook™ will target people that look exactly like your current audience.

You can also do this for those that visit your website via your retargeting audience.

I always test the 3 levels Facebook gives us, but I start first at the closest match (1%), then take the best ads from that group and test with the next level (1 – 2%) and finally, test with the last (2 – 5%).

Keep your budgets small when you start testing and slowly scale up your budget when you’re seeing success.  Higher budgets will reach more of your audience.

Facebook™ or Us?

Now that you’ve got a simple blueprint for Facebook™, does that make TrafficForMe irrelevant?  Most definitely not.  You want to have as many advertising sources as you can afford.  My recommendation is to use both.

Email marketing is still one of the best ways to make money online.  Build your list of subscribers and send them emails.

That makes it sound a lot easier then it is.

How often do you email:?

What do you send in your messages?

How do you format them?

The truth is that you have to decide what works for you, your audience, and your business.

Once you decide, it’s as simple as following whatever decision you make.

This post is going to go over the 3 most common strategies along with benefits and deficits for each one.

The Daily Promo

This is by far the most standard strategy for most of our customers.  You send a single email (at least one) every single day.

Unless you promised a daily promotion when you got people to sign up for your list, you can expect a large amount of unsubscribes.  

To make this strategy truly work, you’ll need to be focusing on feeding in new leads to your email list on a daily basis.

Where is the value here?

Well, that comes with strategic marketing and solid storytelling abilities.

You can teach AND promote every day and email marketers that follow that strategy can create a loyal following that can’t wait to be sold to again.

This strategy works in any market if applied properly.

If all you’re sending are blatant promotions that hold no value for the reader, you’re going to have a hard time getting people to stick around.

This strategy works if you want to treat your email list as a majority of your business.

The Staggered Promo

This was the strategy I ran with my own list.  I emailed roughly every other day and attempted to include relevant stories and valuable insights.

My personal preference was not to email on Sundays either.

However, I fell into a flow of promo after promo after promo and didn’t deliver enough value, which made my email list dwindle quickly.

To make this one work, you still have to include value in your messages.

If your audience believes that you always have their best interest at heart, more of them will stick around for your next series of emails.

This strategy is nice if you don’t want to have to sit down and write a new email every single day.

The Weekly Newsletter

The weekly newsletter is what you see in most niche markets.  My local grocery stores all send out their weekly specials via email at the same time every single week.

These emails usually consist of a lot of information.  Generally, there are helpful links, notices about new products or promotions, and a content piece of some kind.

While this doesn’t take as much time to manage, it can be difficult to run a promotion if you’re not able to mail more than once a week.

Which of these is right for you?

That’s going to depend on what your email list means to you and your business.

Is it the core of your business or does it exist to support a few extra sales here and there?

Do you want to email every day or less often?

Is your market filled with frequent launches or is a barren landscape?

Answer those questions and you’ll know the answer.

I built something very special for you today.  What you’ll see below will look like a list of headlines and that’s exactly what they are.  However, they hold a unique value to you when looking for headlines for emails, blog posts, or even sales letters.

Each of the headlines below are pulled from “viral style” blogs.  Each of these blogs do something we should all do, but most of us don’t:  They test their headlines.

Considering that their headlines will evolve with time, I’ve set the list below to automatically refresh every 15 minutes.  In other words, you’ll want to bookmark and save this page.  It will be updated every quarter hour.

Use the headlines below as your ultimate headline swipe file.  If you need ideas for a great headline, you’ll find it pretty easy to edit one of the ones below to apply to your content.

Edit:  Some of the titles may have curse words or be otherwise NSFW.  We have no control over that.

[wp-rss-aggregator limit=”25″]

In a previous post, I talked about building a swipe file.  I’m confident that I gave you more than enough of the “how to” type stuff to begin building a set of swipes that will help you create better converting copy.

Over the last weekend, I decided to see if I could help you speed up the process.  This post is filled with websites that have already pulled together a bunch of the best ads and sales letters for you.

I figured this would speed things up for you, so here you go:

Ads

Swiped.co

They say that their site is a place for marketers and advertisers to discuss and dissect great marketing.  I say it’s a treasure trove of successful campaigns.

Not everything on the site will apply to you, but that’s generally how you’ll find the best stuff.  Take something done in a different market and adjust it to work in yours.

Award winners

Advertising awards are handed out every year.  If they got an award, they probably did something right…

The Clio awards and the ADDY awards are good places to look.

Squarespace Facebook Ads

This brief PDF file shows you exactly what ads they used and explain in clear language why they worked.

Headlines

This blog post

This one isn’t just a swipe file.  It’s also a sales letter designed to sell you on creating better head lines.  If you want to create more persuasive posts, pay attention to the layout of the page.

The list of email headlines along with their open rate doesn’t hurt either.

Google Trends

While Google’s list of trends may give you some ideas, what you want to look for are trend chasers.  A “trend chaser” is someone that tries to steal traffic by using current trends in blog posts or as pages on their websites.

Look through trends and type them into Google.  Then, limit your search (via their tools) to the last 24 hours.  These people will be used to creating great headlines based around things that are really popular.  Swipe what you like from them.

Native Ad Headline Swipe

Native Ads are a unique beast, but they need quality headlines just like any other type of advertising.  This swipe is filled with some great “fill-in-the-blank” headlines for you to use.

Emails

This Email Swipe Pinterest board

Pinterest is a bit weird in general, but you can find some amazing content if you know how to look.  This specific board has hundreds of swiped emails you can use to improve your own.

Legends

Bencivenga Bullets & The Halbert Letter

Some of the greatest marketers to ever live have posted some of their legacy content online.  These 2 are my favorites.  Read what they say, but most importantly, model what they did.

Once you get your copy in place, you know that TrafficForMe will be here with the traffic you need to start testing it all out.

Press “[ ]” above in the video play bar to view it full screen

Click here to create your free account.

Click here to login if you already have an Advertiser account.

In email marketing nothing matters more than measurable results.  Clicks and sales equal money.

Every trick here borderlines on ridiculous, but they all work.  Even better, they can double or triple your conversion rates compared to the “standard” way of handling your email marketing.

Just like everything else someone suggests to you, these tricks are worth testing.  See if they boost the performance of your campaigns.

Special Characters In Subject Lines

Everybody knows what an Emoji is, but very few know what “Unicode” is.  The simple explanation is that Unicode is pre-emoji.

The best part is all email service providers allow it.

You can see some examples here, but I’ve also included a screen capture below:

The easiest way to use them is to simply copy and paste the Unicode you’d like to display into your subject line before you send your next email.

They key with this is to keep it relevant.  If you do that, it’s possible to see double your open rate.

Resend To Unopens

Sadly, this isn’t possible with every autoresponder.  Check the help area of yours to see if you can do this.

It’s early morning and you send out an email to your list.  You get a 20% open rate and a 10% click through rate.

While those numbers are normal, they suck.

A smart way to improve your results is to resend the same email later on in the day with a new subject line to those that didn’t open the first email.

If you really want to kick it up a notch, you could do something similar with anyone that didn’t click.

For those that didn’t click, give them new reasons to click the link and see what you’ve sent them.

Ask For Replies And Read Them

Roughly 75% of the time I’ve done this, I’ve made money.

Send a brief email asking a question related to something you sell:

“Hey NAME,

If you recently ordered PRODUCT, why did you get it?

If you didn’t order it for yourself, why not?

Just hit the reply button.  I look forward to hearing your thoughts.

Thanks,

YOUR NAME”

There are numerous benefits to this, but the first is sales.

If people are replying to a message like the one above, they’re interested.  You just haven’t done a good enough job of selling them.

Take this opportunity to address their concerns and conquer them.

This also lets you see what your biggest objections are.  If you discover what they are, you can build things that are designed to overcome them into your sales messages.

Double Your Subject Impact

Have you noticed that most email service providers now provide a preview of the email?  There are two ways to ensure that yours helps you get more opens.

The first is to use a sub headline as the first thing in your email.  The only catch with this is if you send html emails, it may not show up.

If that’s the case, use this code inside of html of your email to add in a hidden second subject line:

“<style type=“text/css”>

span.preheader

{ display: none !important; }

</style>

</head>

<body><span class=“preheader”>INSERT YOUR SECOND SUBJECT HERE</span>…”

Video/Image Trick

This is sneaky and if you do it wrong, you’ll upset people.

We’re so used to watching video online that we naturally click a video’s play button.

Since we can’t (yet) embed videos into an email, use an image of the video instead.  

For this to work, you’re going to have to have the video be one of the first things they see.

As long as you do that, you’ll see people clicking the image like crazy.

Bonus Trick:  Easy Mode List Building

When it comes to list building, many traffic sources don’t want you to send people to a squeeze page where it’s only purpose is to capture an email address.

Here at TrafficForMe, we actually prefer it.  Create your free account right now and place a test order.  Your list will be growing in the next day or two.