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Right now, there are millions upon millions of websites getting published. People are finding out that it’s easier than ever to start a site. Even if you don’t know what you’re doing in HTML, there are templates, content management systems, and so much more to consider. There’s an endless supply of solutions that anyone can explore to get a website live quickly.

The downside to so many people registering and launching sites is that you could find yourself with a lot of competition. Even in smaller niches, there are thousands of sites that are trying to get attention. Fighting through the numbers is not an easy thing and you could find yourself lost in the shuffle. It’s for that simple reason that you’ll want to get an edge and that’s where getting more traffic comes into play.

The Slow Standard of Organic Traffic Generation

The starting point for traffic is found with SEO. This acronym is famous amidst all major branches of marketing, and it means search engine optimization. If you work with this solution, you could reap the benefits anywhere from 6 to 18 months after the fact. Simply put, it’s not as simple as buying traffic outright. Even though it takes time to develop, it’s still an important thing to consider implementing as part of your marketing strategy. You will not be able to make serious moves without this in place. If you want to get ranked within search engines, you have to work with optimization as the first major push forward into getting people to your website.

Buying Influence Online

Every single marketer today is buying influence in one way or another. Whether it’s social media artists that are paying for friends, followers, and likes, or purchasing leads from niche sites, buying influence is nothing new. If you are going to compete with larger sites on the internet, you’re going to want to take a few shortcuts that others have not explored.

Instead of buying fake likes or friends (which doesn’t work in the long run), figure out ways to buy real attention.  Contests are an amazing way to attract a huge amount of attention fast.  Require social sharing for entries and watch as your following grows by the thousands in a week or two.  Give away some new electronics that either relate to what you do or are in high demand.

There are people in your market that have the attention of your audience already.  Coming up with a mutually beneficial arrangement that convinces them to suggest you to their audience is a fast way to build authority without a lot of work.  The key is to figure out something the authority figure wants.  Usually money is a good place to start, but the most important thing you can do is spend a few minutes researching them before you reach out.  Do they have kids or a wife?  Something their family can enjoy may be enough to seal a deal with them.  Be creative and discuss how to make recommending you a win-win situation for everyone involved.  

The more you do this type of thing, the higher the chances are that you’re going to get noticed on the web. To gain true leverage, your aim should always be legitimate reach.

Build Your Audience Faster

If your goal is to have the largest audience possible, you’ll need to buy traffic.

When it comes to buying traffic, there are dozens of networks and strategies that any company could use.  Getting traffic from TrafficForMe.com is easy.  You give us the link and order the amount of clicks you want.  Then, we find a publisher that fits.  We use proprietary software to ensure there is never any fraud or bots, so you will always get 100% unique visitors. These prospects could help you build an email list, buy products you recommend to them, and more.
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It’s easier than ever to set up a website. In the past, if you didn’t know how to code in HTML and other markup languages, you couldn’t do it.

Now? Anyone can do it in a matter of minutes and that’s a good thing. It means that you could set up a website for your business in a matter of a few minutes and get people to invest in whatever it is you’re doing. The problem with this is that there are more websites than ever before online. Millions upon millions of sites are online right now and it’s not going to slow down anytime soon.

With the ongoing influx of new websites, you will find it harder and harder to compete. Even if you were to pick a small niche to work in, you’re going to find that it’s hard to get the traffic that bigger sites command.

There is hope for you.  It is found through buying traffic. At first, you may not want to purchase traffic, but it’s becoming more and more of a necessity. There are several reasons why this is the best solution for you, even if you’ve been around for awhile.

SEO Is Too Slow

Search engine optimization is a good thing. You shouldn’t stop optimizing your content and marketing with it.  If that’s all you’re working on then you’re going to be sorely disappointed with what happens.

The standards of SEO have shifted many times in the past few years, and unfortunately, the results don’t come in fast. You could work on optimization for several months, and see no major results until 6 to 12 months later. That’s just the average.

Plus, the competition for optimization and keyword phrases may be tough. If you’re just waiting on your SEO work to come through for your business, you could be waiting a year or more.

Others Are Doing It

If you fold your hands and refuse to pay for website traffic, you are going to be isolated. You will find that others within your niche are doing just that. They are using a combination of methods to build their business, and one of the major options is paying for traffic.  

This may not be their main source of lead generation, but it’s one of the bigger parts of their marketing strategy. If you are going to see any sort of traction moving forward, you’re going to need to get some advertising running.  The sooner, the better.

Immediate Results

Perhaps the best reason for buying traffic is the fact that you will receive immediate results. If you purchase traffic from a reputable source like TrafficForMe.com, you’ll see results come through quickly. You’ll see, unique, targeted traffic hit your website and that will get you more leads, and faster attention than other methods. As the internet gets more and more competitive, you’ll find that buying traffic is the best way to quickly increase your market share.

You should be in love with your autoresponder.  If you’re not, something isn’t working the way it should.

The ultimate goal is to have everyone on your email list rush to their inbox and go into a state of total bliss as they read any email that comes from you.

Generally, it doesn’t start at that point.  In fact, it’s impossible to please everyone on your email list.

If you follow the guidance below, you’ll begin transforming the people on your list who instantly delete every email you send into a group of raving fans that look forward to hearing from you.

Domain Reputation

The first step to building an email list is to ensure your emails land in the inbox of your subscribers.  It’s not as simple as hitting send and hoping for the best.

You have to treat email as something serious.  If you don’t, you won’t be landing in inboxes for long.

You need to setup SPF and DKIM records.

This link tells you more about what they are.  This link shows how to setup the SPF and DKIM records.

You want to set these up to identify yourself as a legitimate email sender.

Next, you’ll want to make sure your domain isn’t already on a blacklist.  You can do that here.

Finally, don’t send spammy emails.

Seriously, don’t tell your prospects you’re going to make them rich in 10 seconds with no work.  Every Email Service Provider (ESP) has spam tracking that will stop them from ever getting an email like that.

Plus, you know that’s impossible…

Focus on getting the reader to do what you want.  Use curiosity to your advantage.  Be creative.  Be fun.  If you do it right, your emails will perform better.

Find A Voice

Show them who you are.  Be you.

Your competitors are probably fairly boring.  If that’s the case, you can stand out by being loud.  Be funny.  Be amusing.

Talk about things that matter to you.  Tell them why you do what you do.

Tell them a story.  Most importantly, tell them YOUR story.

Curse.  Or don’t.

Yell.  Or don’t.

Sing.  Or don’t.

Whatever you do, don’t be lame.  We all already get plenty of lame emails.  Be better than that and your subscribers will appreciate you for it.

Always Be Testing

Try long emails.  Short emails.  Emails with a clickable photo.  Emails with no html code.  Emails with a bunch of html code.

Got a unique idea that you’ve never seen anyone use before?  Try it out.

Even if it doesn’t work, at least you know what you shouldn’t do next time.

Pretty Doesn’t Always Mean Better

An email doesn’t have to look like a website.  In fact, simple text emails out perform emails with a lot of formatting and tons of graphics in most tests.

Don’t just take my word for it, try out one of the html based templates you get from your autoresponder service and compare the numbers.

Did you get more clicks?

Which drove more sales?

How much did each email make you?

No matter how good my advice is, your audience will always give you their answer by taking action (or not).

Email Sequences

The best part about using an autoresponder is that it will send a sequence of emails in the order you tell it to.  With the right email sequence, your autoresponder can do all of the heavy lifting once you get your sequences built and put into place.

While it takes work to write emails, it’s a one-time thing if you set it up within your autoresponder.

Here are a few important email sequences to use:

Consumption

A consumption sequence is necessary to get your readers to use whatever you give them.  Whether it’s a video series, a PDF report, or a series of web pages, you want to ensure that your subscribers use what you give them.

The likelihood of them buying from you goes way up if they consume the freebie you gave them to join your email list.

The odds of them signing up for your higher end products and services increase dramatically if they use that inexpensive offer you put in front of them to get them to buy.

Send 2 – 3 emails talking about how amazing the “thing” is.  Talk about specifics.  Give page numbers and timelines so they have something to look for.

Promotion

The end goal of a promotion is to drive in sales.  However, there is no basic blueprint that you have to follow to make that happen.

While a single email can drive sales, you’ll get more sales if you send a few emails over a period of time.  

You can also send a pre-promotion email or two to get your subscribers excited for what’s to come.

I generally prefer to avoid sending more than one email in a day unless there’s a very good reason.  The end of a promotion is a good reason.

If you know a product launch is coming, write all of your emails at once and take your prospects through the process of introduction, familiarity (details), and making a decision.  Don’t over-inform them in your emails.  Your end goal is to get them to click to go to the sales copy that is supposed to convince them to buy.  Let it do it’s job.

Value

Value can be provided inside of a promotion if you’re good.

There is nothing wrong with sending some emails without the end goal of driving in a sale.  In fact, if you do it right your subscribers will consume what value you send, eager for the opportunity to buy something.

Whether you choose to dazzle your readers with your awesomeness while trying to sell something or in-between promotions, make sure you dazzle them.

The single best thing you can do in any value driven email sequence is to teach your audience how to consume your products.  You don’t necessarily need to give away your secrets, just push them a little closer to being ready to buy from you.

Build Your List With Better Traffic

At TrafficForMe, we have the traffic you need to build up your subscriber numbers quickly.  Is our traffic right for you?  Click here to find out.

 

Here at TrafficForMe, we serve a lot of business opportunity sellers.  Many of those opportunities are MLM or Multi-Level Marketing companies.

No matter what business you get involved with, you’re going to need to work with lead generation. Think about all the major businesses that are successful today. They have to not only recruit customers, they have to have repeat customers, and continually cycle sales. You may find yourself wondering how you can do this, especially with so many options online. It’s difficult to get leads if you’re not sure how to frame your business, or how to create compelling and effective copy. There are a few things that you can do to expedite this process and see conversions rise. It all starts with getting social, and building traffic through the means that are easiest for you.

Social Networking

One of the most powerful tools at your disposal is that of social networking. This is a solution that will allow you to build traffic through influence. You’ll have to avoid spamming here, as it’s easy to just post things related to your business. Instead, you’ll want to create a lifestyle profile that showcases the travel, fun things you’re doing, what you’re eating, and more. Think about only publishing the fruits of your business, and eventually people will start to wonder how you’re doing it. When they wonder what you’re doing, you can recommend to them the business model that you’re working with, and that can lead to more and more lead generation elements.

Advertising With PPC Options

Another technique that is setting the standard for lead generation is through PPC solutions. The acronym stands for pay-per-click, and you’ll find it is part of the larger search engine model. Search engines today sell their top spaces, even before the results come in to the highest bidder. Whether you bid on keywords, phrases, or site options, you can get leads via paying for ads on them. The cost varies depending on competition, network, and bidding amounts. You can start as low as a penny, and pay upwards of several dollars per click. However, you only pay for what people click through, which means that you don’t have to pay anything if no one is clicking on your ads.

Buying Traffic Outright

For those that don’t have time to work with the above options, you could always go this route. Buying traffic outright is one way to ensure that you are getting people coming to your website often. This is a solution that helps you not only create a burst of traffic daily, it can help you rank higher within search engines, and get better overall scores with business reviewers. As people see that your site is getting popular, they are no doubt going to visit, and see what the hype is all about. That’s where your copy can do the work for you, especially if you have a squeeze page. You could buy traffic from a lot of sources, but you’ll need to go with a well-reviewed, highly trusted option. One such solution is TrafficForMe. Getting targeted, unique traffic is the fastest and easiest way to get leads for MLM.  Guaranteed.

You can always use more traffic.  This post is all about the ways you can use to get it.

Talk to any internet entrepreneur and they’ll tell you they could use more traffic.  How to acquire it varies by who the business is selling to, but every imaginable way is covered by what I call the “8 Pillars of Traffic”.  If you want more traffic, you’ll want to go through this to discover what options you aren’t currently utilizing in your business.

Advertising Traffic

This is the single largest pillar with tons of different options and possibilities.  The beauty of advertising is that as long as you’re paying, the traffic flows in.  The problem is that once you stop paying, the traffic stops.  

Instead of trying to cover everything (which could easily be a post in itself), I’m going to touch on the most popular choices.

Google Adwords – Easily the biggest gun in the game when it comes to buying traffic.  They’re also one of the most expensive ways to advertise.  In most markets the cost-per-click (CPC) for keywords you’d want to target are over $1.00.  For some markets, you’d be lucky to find keywords that cost under a $5.00 CPC.

To use Adwords without blowing your entire marketing budget in an hour, try to focus on 4 – 5 word phrases that are most likely to lead to a sale.  As someone who blew a $400 budget in one hour when I first tried Adwords without a single sale or phone call, I found success with Adwords when I targeted longer keywords.  If you have the budget, Adwords is worth using to reach your customers.

Facebook Ads – If you have a smaller budget, Facebook can be a great option for you.  Instead of targeting keyword phrases, you’re able to target interests and advertise to a very specific type of customer.  Your ads have to speak to a very specific situation.  It’s also wise to use images in your ads that are not like what everyone else in your market is using.  Try to be unique and you can make Facebook work for you.

Keep your daily budget per set of ads low to start and watch closely to see how they’re performing.  I usually stick to $5 per day for the first few days just to see if the ads are performing.  If they do, I’ll slowly raise the budget and target new interests with the ad(s).

Solo ads – Solo ads are simple.  Write an email and pay someone with a list of people that should be interested in what you have for sale to send it to them.  Generally, you’ll want to send someone to a page where you’ll capture their contact info and send a series of emails attempting to convince them to trust you and buy what you sell.  This can help you build a decent sized email list quickly if you have an email that converts.

Email clicks – At TrafficForMe, we do a majority of the heavy lifting when it comes to the way we do Solo Ads.  We already have emails that convert, so you just pay for clicks.  Once you place an order, within a few days you get your clicks and they’ll generally convert better than a solo ad.  One of the reasons for that is that we use proprietary software to block bot and fraud traffic.  Every click is a real person.  You can evaluate whether we’re a good fit for you at this link.  Test us out, we believe you’ll be thrilled with the results.

Content Traffic

Content traffic is (mostly) free.  Even better, depending on how good the content is, the traffic can continue flowing for years.  I have an article I wrote nearly 12 years ago that still has people trying to buy from me.

No matter what you sell, content can drive in targeted leads to your business.  While advertising may not allow you to send traffic to certain types of landing pages, content traffic doesn’t have that kind of requirement.  This works really well for list building and sending traffic to a squeeze page.

Whether your content is written, audio, or video, all that matters is that you put it where your audience can find it.  The first place you want to put your content is one a website you have total control over.  After awhile, adding content to a blog or site you own will increase the authority of that site and make it even easier for you to get more traffic.

The key with content traffic is to post entertaining, actionable, valuable info.  If you do that, getting found will happen almost automatically.

Be mindful of what your prospects are looking for when it comes to your products.  If you can teach them how to use what you sell, the odds of them buying it from you go up dramatically.

Depending on who your audience is, there will always be places you should place your content to reach them.  Do a Google search for generic terms that apply to what you sell.  See what sites come up and look in the footer of the site to see if they have anywhere that you can submit your content to.  Many will and it’s a fast way to reach people who should want to know more about you and what you do.

Email marketing is the single best way to drive traffic to anywhere online.  In fact, you should be driving most of your traffic to a page dedicated to capturing someone’s contact details.  Once you get permission to email them, send them valuable content and be sure to include offers where it’s appropriate to do so.

Social Traffic

Building authority on social websites like Facebook, Twitter, LinkedIn, Snapchat, Instagram, and YouTube gives you the power to drive traffic anywhere you want with a brief post.  The best way to establish authority is to connect with other people in your market.  Talk to them.  Have public discussions about issues related to what you do.  As you do this, your best prospects will flock to you on their own.

While you can buy followers all over the internet, the odds of any of them engaging with you is very low.  Don’t try to cheat.  Be cool.  Be loud.  Attract people the right way.

Once you have a social following, they’ll go almost wherever you suggest they go.  In fact, you can use your social presence to amplify nearly any other form of traffic generation.  If you have thousands of likes on a Facebook fan page, you can advertise to them to drive sales.  If you have great content, posting a link to it can drive a ton of people to view it.

Video Traffic

While I generally consider video traffic to be “social”, I decided to separate because there are a few methods of using video that are unique.

While YouTube is a social network, it’s mostly a repository of video content for any topic imaginable.

Live video – YouTube can also be used to “go live” and interact with your subscribers via your phone or computer.

Facebook is placing focused attention on their live video format, too.  If you want to reach a larger group of your friends or followers, one of the best ways to do it is to do a live video.

There are other live video sites and services out there that cater to specific audiences and markets.  Look around and see if you can find any that cater to your audience.

Webinars – Webinars are an interesting video medium.  Depending on what you do, you can use a webinar to showcase your products, teach something special, or get people drooling over the idea of working with you.  The best part is that you can use a webinar registration form to get added to your email list and registering for a webinar is easier to advertise than a standard squeeze page.

Community Traffic

While it can be hugely rewarding, building a community is tough.  You have to drill down and find the core problems for your audience and rally them around a solution.  Depending on the market you’re in, the core message of your group could be about anything from providing emotional support to discussing trends and news.  There really aren’t any specific limits.

If you don’t want to build a community of your own, making an agreement with someone that runs one already can be a huge shortcut.  Don’t misunderstand, this isn’t me suggesting that you go and spam the wall of some Facebook group.  To make this work, you have to build a real relationship with the owner of the group.  An alternative to a relationship is money.  Making a financial arrangement that benefits the owner can be enough to get them to recommend you to their audience.

Without a recommendation from someone with some authority in the community, the only other way to get in front of them would be through advertising.

If you’re going to attempt to infiltrate an existing community to become an authority, you’re going to meet severe resistance in most cases.  

There are people that have spent months or years building up their reputation in a community and they’re not going to want you stealing their thunder.

Be careful, help people, and build up your fan base.

Referral Traffic

What is the best source of new business?  A happy customer.  While testimonials are great, getting your best customers to refer their friends can be as simple as asking them to do it for you.

If you want to capitalize on the power of referral traffic, give your customers an offer they can’t refuse.  Offer a discount, coupon, or special deal that they can only get by referring you new business.

A true referral program will automate this process, but it doesn’t have to be some technically complex thing.  If your business is small, it could be as simple as having your customers ask their friends to tell you who sent them.  Don’t complicate it unless you’re doing so much business that you need a tracking system to manage a referral program.

This link will show you some options for referral software available to track your referral program.

Relationship Traffic

This is exactly what it sounds like, but I’ll preface everything I’m about to share with you to say that you can cheat by having a financial situation that is desirable to someone that doesn’t know you.

Business gets much easier if you know other people that have parallel businesses in your market.  You can leverage their power in the marketplace and they can leverage yours.

The primary way to work with someone is via an affiliate program.  They use a tracking link to send you traffic.  You send them a portion of whatever sales they refer to you.

It’s a lot easier to ask a friend to send you their customers than someone that has no idea who you are.

We all work really hard to build our businesses and most of us don’t want to just hand over our customers for free.

However, an affiliate program isn’t always required to trade traffic between your business and another.  It can be as simple as an agreement to refer customers without a monetary exchange.

Generally, an affiliate program is a lot more alluring than a simple trade that may or may not end up leading to sales.

Directory Traffic

You’re not going to get a ton of traffic from a web directory posting, no matter what the directory says.  However, it can’t hurt to be listed in them.

Try not to use the same description or title in each directory and get a few directory links to your websites.

Here’s a list of ones worth checking out.

What To Do With This Info

When it comes to traffic, the key is to focus on one strategy until you get it working for you.  Obviously, content and advertising stand out as the ones with the most promise, but content marketing without a social media presence is much harder to do than if you can use one to leverage the other.

The more of these strategies you have built into your business the better.  Many of them will build upon each other and make getting the traffic you need for your business that much easier.

Discover if TrafficForMe is the right traffic source for you by clicking here.

Buying traffic is awesome when all of your systems are working right.  What happens when they’re not?  Generally, one of these five things (or a combination of them) are the problem.

You should be getting between 30 and 50% conversion on an optin page.  Your sales conversion rate should be somewhere between 2 and 5%.

If your numbers are lower than those, focus on the five things below to get them there:

Your Perfect Prospect

I promise you, “everyone” is not your target market.  If you think it is, the target is your problem.  You have to figure out who you can help best.

If you have customers, this can be as easy as figuring out who they are.  If you don’t, you have to go through the process of figuring it out for yourself.

Quantcast.com provides data on audiences that visit some of the most popular websites online.  Check the URLs of your competitors and see who is visiting their website.  You’ll find their age, income, sex, education level, family size and ethnicity and that can get you a lot closer to finding your ideal target.

Alexa.com provides quite a few different data services.  The best one for this purpose is to check their “Similar Sites” tool.  Put in your own URL and see what comes up.  If there aren’t any results, try one of your competitors.  This can also give you results to run through Quantcast.  You can also try out SimilarWeb.com for this.

The goal with this process is to figure out who you’re talking to.  You can adjust what you’re saying to bring it more in line with your best possible prospect.

The next step is to understand where they’re at.  Exactly.

If you can speak to their exact circumstances, you can convince them to trust you and buy what you sell.

Are they in pain?  Why?  How does what you’re selling remove their pain?

What do they dream about?  What do they wish for?

What’s their story?  Do you have a similar one you can tell to earn their trust?

Consider these things and adjust your prospect.  Once you find the perfect process, the next step is to sell.

Your Sales Copy

How are you selling your product?  Sales video?  Written copy?  A combination of both?

Depending on who your prospect is, it may be worthwhile to split test versions of your copy in all 3 formats against each other.  Generally, you’ll want to test two different versions at a time.  Setting up a split test can be either very easy or super complex.  It can be done with Clickfunnels, Leadpages, or Google Analytics fairly easily.  There are also WordPress plugins that can help you set up a test.

Test the structure of your sales copy, your headlines, your graphics, your video(s), and your offer (more on that below) to see what your gets your prospect to buy.

There are 3 ways to make preparing sales copy easier:

1. Outsource it.  It can be incredibly expensive, but having an expert write your copy almost guarantees that it will perform for you.  If it doesn’t, they will usually help you fix the problem.  If you want to outsource your copy, but don’t have a large budget, reach out to those that teach how to write sales copy and ask if they have any students you could hire.
2. Swipe it.  Even if your product is fairly unique, there is something similar out there already.  Use their sales copy as a starting point for your own.  You can model the structure (Headline, subheadline, body text, bullets, etc…) or you can model the entire letter.  Whatever you do, make sure you edit it.  Plagiarism is not cool.
3. Do the opposite.  My greatest personal successes with writing copy came when I modeled someone else’s copy and did the exact opposite of what they did.  Just because it’s working for someone else, doesn’t mean it’s a perfect fit for your business, your prospect, or your product.

The Irresistible Offer

Sometimes the stars align and clicking the “go” button is enough to generate a huge amount of sales right away.  When that doesn’t happen, the offer can be the problem.  Generally there are these specific parts of an offer:

The story:  This part helps you relate to your prospect.  Unless you sell bland e-commerce products, the story can be the most important part of your sales process.  Tell a story that connects you to the mind of your prospect.  They have to be saying to themselves either “I dealt with that, too” or “I want that” or “Thank goodness that hasn’t happened to me”.

The bullets:  One sentence punches to the gut.  That’s what a bullet point needs to be.  Highlight exactly what those that use your product experience.  Be creative.  Make them curios.  Have them drooling over what your amazing product is going to do for them.

The proof:  Unless your prospects know you very well, why would they trust you?  The easiest way to develop the necessary trust to have them throwing their money at you is to give them so much proof that they can’t deny your awesomeness.  Contact your customers and ask them what they’ve experienced from using your product.  If your product is as good as it should be, you’ll get all of the proof you need.

The bonuses:  If your bonuses don’t appear to be at least as valuable as the product they’re getting, you don’t have good enough bonuses.  While inflating the value of bonuses will make you look ridiculous (and probably stop people from buying), you have to describe your bonuses in a way that makes people want them just as badly as the primary product.

The close:  Do you go for the jugular when asking for the sale?  If you have a product that will change the life of anyone that uses it, why wouldn’t you sell as hard as you can?  I’m not telling you that you have to be pushy.  I’m telling you to tell the prospect exactly what to do, exactly what they’ll get, and exactly what kind of change they can expect when they purchase and use what you sell.  Make them fell like they’ll be leaving behind their favorite limb if they leave without buying.

The Price

The coolest part of the price being wrong is that you’re usually not charging enough.  I know, it’s hard to believe.  You can either test your pricing before or after the rest of your copy, but it’s mandatory that you test it.

Test multiple price points to see what your prospects are willing to pay.  Go higher and go lower.  If you have upsells, make sure you track if more people buy the upsells from each different price point.  Sometimes, the lower price won’t make as much money on the initial sale, but will generate far more upsell sales.

Track everything while testing and watch what your customers respond to.

Take whatever they respond to and use it more often to increase sales and revenue.

Your Product

Yes, sometimes you have to dump your product…

Before you go that far, think about how you can adjust the way you deliver your product to make it more attractive.  Can you bundle it with other products you sell?  Can you sell multiples at a discount?  Can you make it smaller?

If you’re stuck with the product, you have to consider moving on if it just won’t sell.

This happens most often when we love our product, but didn’t think about what our audience will want badly enough to pay for.

I had created a training program nearly a decade ago that was ahead of it’s time.  My audience didn’t realize how amazing it was because it was too far ahead of where they were.  The concept was too advanced.

I took the training and combined it under a new name with my best-selling training program as an upsell.  It sold like crazy.

By moving and renaming the product, I was able to sell it to a customer that had already indicated they were interested in the process I was sharing with them.

Plus, they loved the upsell.  Those that bought it became my best customers over the next few years, buying everything I offered them.

All is not lost if you have to dump one of your products.  Think about how you can move it, adjust it, and make it more desirable.

Test, Test, and Test Some More.

It’s all a test.  If it fails, you learned from it and won’t make the same mistakes again.  If it succeeds, throw as much traffic at it as you can.

TrafficForMe can help.  Click here to see for yourself.

It’s easy to get caught up with traffic generation. Once you start trying to get visitors to your page, you won’t want to see it stop. It’s hard to see your endeavors drop. If you see your hits rise to thousands, or even six figures, you could very well drop to a lot less if you were to stop the flow of traffic from various sources. If you’re buying traffic, and you stop, you could end up with a shell of the numbers. There are a few warnings in regards to buying traffic. This illustrates how not to go about buying traffic in general to your website.

Buying Too Cheap

There are some companies that will sell you hundreds of hits for as little as $5. They’ll promise you “unlimited” hits, and they’ll say that you will get sales. Truth be told, their promises are usually unrealistic and not accurate. You’ll find that more and more companies are racing to the bottom of the barrel of traffic delivering more for less. The problem with these offers is that the impressions that you will get will not be unique. They’ll be frivolous, with a bounce rate that is higher than normal. The last thing that you want for your site is a bounce rate that is so high, no one sticks around to see what you’re selling. You want people to stick around and you want them to utilize your page’s information to purchase or opt-in to offers that you’re promoting.

Paying Too Much For Low Quality Hits

Just like people pay too little, some people pay way too much. You may run into a well-designed website promising you unlimited interactions. In the end, they may not be that good. You have to be wary about how and where you spend your money in regards to marketing. Your marketing dollar may not produce a return if you aren’t careful. Paying too much for low quality is the fastest way to blow your budget. Looking online for traffic generation or paid traffic comes with obvious risks. It’s important that you’re careful and test small to start.  Don’t spend your entire marketing budget with one site or service unless you’ve tested them first and see a solid return on your investment.

Playing Too Small

Another option that you don’t want to do is simple:  buying too little. If there are several packages that you can pursue in regards to traffic generation, make sure that you only buy small amounts during the initial test phase.  Once you know a service provides real results, then you can spend more. Too often, people test the waters and assume they are going to make sales with every visitor they generate. That’s almost never the case. Make sure that you monitor your results, and see how the numbers are panning out. Done right, you’ll see sales.  Done wrong, your entire budget could end up wasted. Buying too little could cause a serious down turn for your sales, so be careful as you look into getting the visitor numbers up.  Start small, then once the results are in, you can spend bigger to see similar performance.

Cleaner traffic will always outperform bots, click fraud, and all of the other issues you can experience when advertising online.  Discover whether TrafficForMe is the right traffic source for you.

Next Level Retargeting Strategy

In this previous post, we shared with you some of the basics with Retargeting and why you should be using it.

If you setup a retargeting campaign with a budget of $5 per day, you’d be way ahead of most of your competitors.

Basic retargeting is just a small piece of advanced automated marketing you can implement in your business.

The options below can have your marketing automatically reacting and adjusting to what your prospects do.

Step 1:  Sequential Retargeting

It would be silly to think the only place you can send someone with retargeting is back to the page they left.

There is an advanced strategy called “sequential retargeting” that can boost profits dramatically.

Once you have someone on your “invisible list”, you aren’t limited by what you advertise to them.

For example, if they visited your website that shows you they’re interested in a specific type of product.

Here are 3 options you can use to make more from your retargeting list:

1. Whether they buy yours or not, you can line up a series of ads that show them similar products that they would be interested in through an affiliate link.
2. You could create a new landing page to specifically address any objections that a prospect who has seen your primary sales process may have had with the hope that you can convert them into a sale.
3. You could drive someone to a special piece of content designed to help a visitor see how valuable your product is at solving a specific problem they’re facing.

You aren’t limited to just the options above.

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Think about what you can advertise to someone interested in the products you sell.

I promise you’ll be pleasantly surprised by the results.

Step 2:  Your Evolving Site:  Custom Messaging Based On Specific Actions

There is a way for you to have your website display different information to a visitor based on whether they’ve been to your website before (and a bunch of other things).

How effective do you think it will be to display a special coupon or unique message to someone who has already visited your website?

You can. If you use WordPress, it’s very easy to do.

You’ll need a plugin called Visitor Logic Pro.

The only way to do this before would have been to clone a page and add the unique messaging.  That would be messy and confusing.

With this plugin, setup the conditions, post a special “short code” and the custom messaging will display on the pages you add it to.

Sequential marketing like this allows you to create an experience that will be memorable for your visitors and get more of them to buy.

Do more than post a generic “Welcome back” if you can.

A special discount may be all the visitor needs to stop browsing and buy.

1. This can display any kind of content.  If you’re using video to sell, you can add a new introduction for viewers that have seen your regular version.
2. You can switch graphics to display a new, custom message.
3. You can also display custom text.

While this applies to standard text, it should also be used to replace any ads they’ve already seen. 

You can even set it up to know if they’re on your email list and display an ad instead of your optin form based on that.

Combining this with retargeting gives you the ability to create a sequential marketing experience that will create a better experience for your customers and get them to buy more.

Step 3:  Revolutionary Messaging:  Smart Autoresponders

What happens when you send the right email to the wrong customer?

They get frustrated.

If you do it enough, they’ll unsubscribe.

Autoresponders let us create sequences that make sales without additional effort other than writing them.

Create a sequence of emails, then tell the autoresponder service when to send them.  Once that’s done, sales come in.

The only issue with this is when you’re emailing a customer with a recommendation to buy something they already bought.

To avoid this, you need an autoresponder service with automation rules that you can setup to stop it.

The first service to provide this was Infusionsoft.  While this ability is amazing, Infusionsoft comes with many negatives and a high price.

Recently, less expensive options have become popular in either Active Campaign, Drip, or Sendlane.

You gain the ability to move around people on your list based on rules you set.

This is generally done via tagging and you can tag things as simple as purchases or go as far as applying a tag when someone clicks a link in an email you send.

The easiest way to make this work is to create your series of emails based upon a prospect and their journey.  Create special mini-series for those that purchase your products to help them use the products they bought.  Setup a rule to move that customer off of the prospect list and onto the customer list.

For the new customer list, you’ll want to promote whatever next step they can take after they go through your product consumption sequence.

Go through your original email series and add the messages that still apply to the new sequence to ensure your customer has every chance to buy what you’ve got for sale.

Is This A Complete System?

There are plenty of extra things you can add, but these 3 steps can increase your profits from the same amount of traffic without an unreasonable level of time to get them working for you.

As always, our traffic can help you test your systems and get to building that invisible list.

Have you ever viewed a product on Amazon without buying it?

If you have, you’ve probably been chased around the internet for awhile seeing ads for it over and over again.

Have you ever clicked the ad and gone back to buy what you’d passed on previously?

Most of us have.

This special form of advertising is called Retargeting or Remarketing and it’s the single most profitable form of advertising you can do.  In fact, if you’re buying any traffic without using Retargeting as a booster, you could be losing half of the sales you should be getting (or more…).

How Does Retargeting Work?

When someone visits your website, you can “tag” them as someone you want to market to without them having to do anything.

They don’t have to opt-in to a form for you to advertise to them.

Most importantly:  You don’t need permission to advertise.  You just have to pay for it.

The most popular advertising companies offer retargeting.  Google Adwords, Facebook, Twitter, and many others.

There are also networks that manage retargeting on all of the ones above and others.  Sitescout, Perfect Audience, Adroll, Retargeter, and Chango.  They attempt to make retargeting a bit easier.

I prefer going straight to Google, Facebook, and Twitter, but the networks do simplify the setup process a bit.

Each network gives you a snippet of code that you place into each page on your website.

Then, you get a code to identify a “conversion”.

The conversion code also acts as a “cancellation” code which removes someone from your retargeting list once they take the action you want them to take.

With a retargeting network, you only need their set of code.  If you decide to go direct to the companies, you’ll have to place codes from all of them individually.

Why Call It An Invisible List?

Why Does Retargeting Work So Well?

If you think about it for a moment, how busy are you?  How busy is the average person today?  Busy.  Most of us are super busy.

That creates circumstances where we’re all easily distracted.

Someone that had been viewing your offer could have had their phone go off, their kid start screaming, or their spouse need their help with something.

When they came back to your offer, they forgot what they had been doing and shut down the window or tab.

They didn’t buy.

They had meant to originally.

Targeting them with the right kind of ad has a good chance of bringing them back to complete their order.

How Retargeting Is The Single Most Profitable Form Of Advertising.

Every single retargeting campaign I’ve run has had a return of at least 200%.  For every $1 spent, $2 was earned.  Those were my “bad” campaigns.

My best campaign had a 1,000% return.  Every $1 spent made me $10.

The important part is that it required almost no work.  No extensive testing.  No optimization.

Place pixel(s) on website (or use a plugin for wordpress), post ads for approval, set $5 per day budget (to start), and watch as sales roll in.

I paid for simple banners.  Wrote direct “Come back” type ads.  The return was awesome every single time.

Don’t Overcomplicate This…

Just start.  Now.

In the meantime, if you need traffic, you’re already in the right place.  I promise, you’ll be floored by the effectiveness of a simple retargeting campaign.

We just put up part two.  Master level retargeting can be found right here.

Let’s start with a nice simple question. What do you know that should bounce?

•         Basket balls – Yep
•         Kangaroos – Sure
•         Rubber – Why not
•         Customers – No!

At Traffic 4 Me, we don’t work hard to send you incredible good-quality traffic just for you to send all those prospects bouncing out of the door with bad experiences and poor landing pages. So listen up – we’re going to help you figure out what to do about this bounce problem once and for all.

Today, your prospects are probably spending more time than ever online. That means that they have more time to spend looking at your products – but it also means that they’re bombarded with more marketing clutter than ever – which has made them super skeptical of ads.

Most customers will interpret your honest marketing efforts as a trick that’s pushing them into buying something. Yep – that’s right, your customers are paranoid!

Unfortunately – or fortunately (depending on how you look at it) – marketing is all about giving the people what they want. As a modern marketer, you should know that your aim is to get the right information in front of the right people. After all, that’s the only way to win new customers.

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The Curse of the Bouncy Customer

Nothing keeps you more focused on the reality of proper marketing etiquette than understanding your bounce rate – the number of people who visit your site then instantly leave after looking at a single page. This could mean that your customer clicks on an external link, hits the back button, or just throws their computer out of the window.

Whatever the reason – they’re leaving you like a bad ex.

What’s more important than understanding how your prospects are leaving – is figuring out why. A high bounce rate indicates that your landing pages aren’t making the right first impression. They aren’t giving your visitors the information that they want – otherwise they’d be more inclined to check out the rest of your site.

Fortunately – even if you have a higher bounce rate than a ping-pong tournament – all isn’t lost. The solution is pretty simple – all you have to do is ask your customers what’s wrong. If you just talk to your site’s visitors – shocking, we know – then they could tell you why your page isn’t meeting their expectations.

Is Bouncing Always Bad?

Bounces – from a digital perspective – are pretty complicated. Context is everything when it comes to a bounce rate. For instance, if your girlfriend came home, gave you a kiss, then immediately ran out of the door, you’d be wondering what the heck was going on. But if you knew she had somewhere to be in a hurry – there’d be no problem.

Looking at that from a digital marketing perspective, if someone were to find a 4,000 -word blog you’ve posted via a Google search, read it, and closed the window – this would constitute a bounce. However, if that same person accidentally clicked on your blog, went through to the home page without reading it, then closed out – this wouldn’t be a bounce.

Obviously, this is all a little counter-intuitive, because the visitor who took the time to read your blog is probably more valuable than the one that clicked around without any interest. That’s why you need to keep in mind the distinct goals of your page when you’re figuring out what matters in bounce rates.

Most people in the biz suggest that you should only worry about bounce rates as they relate to specific types of traffic and pages. For instance:

•         External traffic – you only really want to measure the bounce for visitors that come to your website after clicking a backlink from somewhere else on the web. Not only that, but you will need to segment that bounce according to where users come from, so you can get rid of bad links.

•         Conversion pages – You know those landing pages you include on your email marketing campaigns to convert the traffic you get from Traffic for Me? This are conversion pages. Since these actions take your users to a new page – such as a subscription page or shopping basket – they don’t constitute in bounces.

So, no – bouncing isn’t always a bad thing. But that doesn’t mean that you should just forget all about it. Bad bounces could mean that you end up with fewer conversions, lower profits, and even a worse ranking on the search results of various engines.

Lowering your Bounce Rate with One Question

So if you’ve gone through all of your bounce-rate information and found that people are clicking away from crucial pages too quickly – or for all of the wrong reasons, then you need to fix it- fast.

Don’t worry – we’ve got you covered.

The key to solving your bounce-rate woes is finding the disconnect between what people expect from your landing pages, and what they actually deliver. The simplest way to figure out what the heck is going on? ASK your customers.

Go to your bounciest pages and add a survey that asks one simple question:

Did this page meet your expectations?

Leave a button where customers can click yes or no, and you’ve instantly made it super easy for your customers to tell you what they thought of your landing page without typing out some angry profanity in a comment box.

From there, you can survey even further with a few simple steps:

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1.    Target the Right Users

Remember, you only need feedback from users that arrive on your page from clicking through from another website, or using a search engine. This means that you should adapt your survey to target behavior. Sounds complicated – but this is pretty easy to do if you use a survey tool or application that allows you to customize your efforts.

Targeting search traffic is super simple – regardless of where you want to track your customers from (Yahoo, Bing, etc). However, the chances are you’re just gonna want to focus on Google.

Let’s face it, Google owns the internet – and there’s nothing that any of those other search engines an do about it.

Focusing on your Google traffic will help you to understand the search keywords your targeting which could be sending you that bad – bouncy traffic. Setting up a targeting mechanism such as this means that you ensure your surveys and marketing efforts only reach the users whose bounces really matter.

2.    Get the Timing Right

Okay, so you know you’re targeting the right kinds of visitors. Great.

Now, you need to time your survey correctly to make sure that your reaching out to people who are more likely to actually bounce. In other words, you want to time a survey asking your customers what’s up – to appear exactly when your users appear to be leaving the page.

To some businesses – this seems a little counter-intuitive. Why target a user with a survey when he’s prone to bouncing? After all, we’ve already established that you can’t really keep them on your site, right? However, surveys for page abandonment have been shown to have a 4x higher response than your average survey.

After all,  your user clicked your link because they wanted something. People don’t just randomly point their cursor at a Google search page and allow the chips to fall where they may – except with “I’m feeling lucky” searches – obviously. The chances are your customer was expecting something interesting and relevant, and when they didn’t get that, they wanted to ditch the experience.

Your survey gives angry or unsatisfied customers a quick and simple way to vent their frustration and tell you exactly what you’ve done wrong.

3.    Pick Some Useful Follow-up Questions

We all know that traffic is essential to your business success, but ensuring that you keep that traffic happy, and convert it into customers is a tough job – particularly if all your leads keep bouncing away from your webpages.

Your survey’s first question will uncover where visitors consider your landing page to be useful. If your customers think that your page was sub-par – or well, just crappy – then ask them why. A few follow up questions couldn’t hurt – right?

The follow up questions you use might look different depending on whether your visitors arrived on your page through a backlink or a search engine query. For instance, from a back link you might ask: “What did you think you’d find on this page?” whereas if someone visits you from a search engine, you could ask “What search term did you use to find us?”

Play it straight – admit that you’ve done something wrong, and make it clear that you want to fix the experience. The chances are that if you show an honest dedication to customer experience, your visitors will be more inclined to help you by pointing out your flaws.

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Banishing the Bouncy Problem

Your website’s bounce rate represents a huge problem in cultivating business success. Traffic counts – but what you do with that traffic is important too.

While bounce rate has a lot to do with context and other issues, it’s important to remember that if you’re driving people away from conversions, then you’re doing something bad for your company. After all – businesses are all about sales!

Don’t worry about those rubber customers though – sticking to ’em is easier than you think.

Just ask your users what they want, what they expected, and what you need to do to improve. You’d be surprised how much a bit of feedback could help you to build a more effective solution for your marketing campaign.