Do you know what pay per click means, soldier? Do you have a working understanding of contextual advertising? Do you even know how to detect an ad blocker, you maggot? No? Then you’d better drop and explain the difference between cost per action and revenue sharing affiliate marketing models! I want to see you sweat!
Welcome to online advertising boot camp.
This Is My Ad: There Are Many Like It, But This One Is Mine!
In traditional media, ad campaigns are set in stone according to broadcast and publication schedules. Advertisers buy space for their message and publishers integrate that message into their platform. Online advertising more or less retains the essence of the advertiser/publisher dynamic, but it weds that relationship to the fluidity and colossal reach of the Internet by allowing advertisers to purchase space on a much more flexible and immediate schedule. In addition, ad servers and ad affiliates further diversify the ways in which revenue and ad placement can be distributed.
In 2012, Internet advertising generated over $36 billion in revenue. In 2013, that number rose to over $42 billion. It now eclipses advertising revenues for all of broadcast television. No commercial business can hope to compete online without engaging in Internet marketing, even with emerging ad regulations and freeware adblockers cutting down on revenue growth.
Source: screenprism.com
Shock and Awe: The Many Faces of Internet Advertisement
Internet advertisement isn’t limited to a single media or distribution method. Email marketing, traditional filmed commercials attached to popular video players, radio spots integrated into Pandora and Spotify; advertising on the Internet demands range, and access to leads and traffic through companies like t4me. Still, all the breadth in the world means exactly squat when it comes time to make your audience sit down and pay attention. With the hyper-saturation of ads throughout the Internet, quality is more crucial than ever to standing out and making an impression.
Email marketing allows for direct outreach to leads. With a snappy subject line and an enticing offer, you can draw consumers into reading a much larger body of copy and move them toward engagement and purchase. Affiliate marketing leverages voluntary ad hosting by “affiliate” sites, rewarding those sites monetarily for driving traffic through said ads. Sometimes the affiliates share in the profits generated by redirected shoppers’ purchases. Others they’re paid a flat fee for driving certain numbers to the advertised site.
Contextual advertising is perhaps the most robust marketing tool currently on the market. It uses the information in leads from social media profiles, search histories, and other online ID repositories to tailor ads to a specific user. If the user spends time browsing cardigans, contextual advertising programs can start integrating ads for cardigans and other fall wear into their online browsing experience.
Source: Youtube.com
Live Fire: Getting a Campaign Assembled and Out the Door
Don’t act just to act. There’s no prize for being the first one out of the trench, and spending money on a slapdash campaign is a good way to waste resources and tarnish your company’s reputation. What you want is a tactical operation, something designed from the ground up to reach and intrigue a target group for whom you’ve got solid leads. Ad agencies help businesses assemble coherent and targeted campaigns while ad servers track the effects of those campaigns and provide useful data to aid in future refinements. It’s a machine built to improve itself, and with attention and hard work, there’s no limit to what it can accomplish.
Alright, maggots! That’s enough for your first day! Lights out!
Leave a Reply