Mise en place is the French art of preparing and stocking a kitchen for optimum performance. It’s an efficient use of space and time in service to greater productivity and creative freedom in the future. Businesses need the same exacting attention paid to the mechanics of their day-to-day running, and once that work is attended to, you’re free to innovate, tweak, and otherwise stretch your creative muscles.
To that end, you owe it to yourself to consider monetizing your website. Below are a few ways to go about doing just that, but bear in mind that not every type of monetization suits every type of website. Read on to see which methods might work for you.
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Your website is real estate. Domain names, server capacity, tech support, web design; there’s a lot of money tied up in getting a website running and then in maintaining and maintenancing it, to say nothing of expansion and reconfiguration. Any chance you get to order that space and to make it work for you is a chance worth taking. The best office is one that pays for itself, no?
Banner ads, pop-ups, and other visual and audio advertisements are easy to integrate into existing website infrastructure. They’re a great way to monetize space on your website, and by hosting ads relevant to your users you can slice into your overhead without driving traffic away or compromising your brand image. Advertisers typically pay a flat monthly fee for a given amount of site space.
Affiliate Marketing
In affiliate marketing, you make an agreement with another site to drive traffic toward them. When their analytics log traffic incoming from your site to theirs, the data is recorded and applied toward a financial metric agreed upon by both parties. The means of pushing toward the client site is up to you, and it can be as splashy or as unobtrusive as you want. Choosing a partner whose company is relevant to your users but not in competition with your own business is crucial. If you’re selling handmade bass lures to professional fishermen, you probably don’t want to stump for Big Vinnie’s Hand-crafted Bass Lures right on your homepage.
Affiliate marketing can be a lucrative practice. Most companies offer a small fee for all traffic sent their way while some offer percentages of profit garnered from purchases made by redirected users. If you keep affiliate integration organic and don’t overplay your hand, it can be a great way to make your website work for you. Go too far, though, and you’re going to look like a shill.
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Pay Per Click
Pay per click is the fire and forget of Internet marketing. You host an ad and as soon as a user clicks it, you get paid. The more clicks that come through your site, the more you make. While not as reliable as a traditional advertising payment model, pay per click boasts a formidable advantage in its ability to scale with increased traffic. If your site sees high volumes of visitors on a regular basis, pay per click could wind up being well worth your while.
Mise en place is about intricacy and preparation, but it’s also about the freedom to cut loose and go a little nuts, knowing that you have a stable foundation to fall back on. Building up a solid advertising revenue stream gives you the freedom to un-knot your tie and get wild.
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