Do you ever wonder why math geniuses and computer whizzes often hide their creations from the world? Perhaps they doubt their abilities and fear public critique, or maybe they view even their greatest masterpieces as unexceptional, since creating them felt perfectly natural.
Here at TrafficForMe.com, our computer whizzes are simply being modest. We want you to take center stage when it comes to building your company’s success. You know that you can offer something great; you just need to get your content in front of those who will act on it. We’ll be the Wizard and you can be Dorothy. Now go put on those shiny red shoes; after all, there is no place like home…your home page that is.
Measuring Target Audience Engagement
How do you know if you are successfully engaging your target audience? An email click-through rate is a metric that provides quite a bit of insight into whether or not you are successfully connecting with your audience, as it provides a measurement of how many recipients feel your message is worth a closer look.
What do you think is average for click-through rates? 15%? Perhaps a more realistic 10%? If so, hold onto your hat because you are in for a surprise. According to 2014 data, the average click-through rate was a mere 3.5%. While it is true that this value is low, don’t lose hope just yet. By following a couple key steps you will be the proud owner of a website that gets more clicks than your lazy neighbor’s TV remote during primetime.
Use Subject Lines to Catch Attention
We know that an eye-catching subject line is your first line of attack when it comes to building your click-through rate. Take a tip from us and keep the following in mind when crafting your subject line. After all, we are geniuses and all…
- Deliverability is key: Avoid content that may set off spam detectors such as words in all caps, excessive punctuation, and spammy words like “free” or “limited time offer”.
- Include a call to action: The right action-oriented language can create a sense of urgency and intrigue.
- Personalize it: Knowing your target market is key in crafting a standout message.
- Keep it clear and concise: We live in a 140-character world. Keep your title short and easy to understand.
- Test your options: Employ A/B testing to try out a couple headline options and select the one that warrants the greatest response.
Make it Mobile
According to recent research, 70 million US consumers use their mobile devices to check email. Of these 70 million, a whopping 43% check email at least 4 times per day. By failing to optimize your message for mobile viewing, you could completely miss out on connecting with a massive number of potential leads.
Keep messages concise and easy to skim. Lengthy paragraphs look like walls of text when viewed on a small screen, prompting readers to skip over all of your content in search of a “tldr” sentence at the bottom of the page. For those of you less familiar with internet lingo, “tldr” stands for “too long, didn’t read”. Yeah, we’re hip too here at T4Me. (Look at that, we even abbreviated our own name).
Is it working?
The only way to find out if you’ve set it all up right is to test it. Let TrafficForMe.com help you with that and order some traffic today.
Sources
http://markvanderpool.naiwe.com/files/2013/01/math-genius.jpg
http://www.brucekwilson.com/wp-content/uploads/2011/12/taking-a-closer-look.jpg
http://www.rachelvahey.co.uk/wp-content/uploads/2015/01/hat.jpg
http://www.tamswitmark.com/wp-content/uploads/2013/09/Wizard-of-Oz-RSC-and-MUNI1-541×346.jpg
https://aftermathnews.files.wordpress.com/2012/01/couch-potato.jpg
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